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Heka FAQ: Everything you need to know about our rebrand

published date 24 Jun 2020

Since we announced our rebrand,  we’ve received countless emails from users, providers and partners asking about the upcoming changes and the impact these will have. That is why, we’ve decided to summarise all of it right here. Hopefully this answers your main questions and provides an insight into what we are all about, but if there is anything we’ve missed, feel free to drop us a message. We’d love to chat :)

Why did you choose to rebrand ?

This isolation period highlighted people’s most important needs when it comes to their wellness. We saw there was a gap. An inconsistency. An unsatisfied desire. Something needed to be done and we decided we’d be the ones to do it. We go into detail about the 5 main reasons we chose to rebrand here

How has your platform changed with the rebrand?

A few things have changed. Firstly, we’re introducing a brand new user dashboard, with a netflix-like look and recommendations based on whether you want to dedicate time to your mind, body or soul. 

Second, the Heka Academy is now at the core of our offering. In this virtual space, members of our community can have more intimate interactions with providers, learn new things, ask questions and get support regardless of where they are on their wellness journey. 

We’ve also added two weekly, complimentary sessions to inspire people to try different experiences and offer that little push which it takes to get started. Both these sessions, as well as the Academy workshops, are free for all members. 

Are prices the same?

Our pricing has changed in order to inspire more humans to be happier and healthier.

Companies can now receive 2 months of Heka for their teams completely free of cost. If your people love it (we know they will), you can then pay a minimal monthly fee per employee (anywhere from £0.40 to £4.00) and continue giving your team access to thousands of discounted experiences. This membership also includes the complimentary sessions described previously. 

Are you still working with the same providers?

Yes, we are working with the same providers and many, many more. For instance, we’ve now added wellness products to our portfolio, such as Foga Smoothies and Breath magazine. Also, due to repeated requests from our community, we now offer services like life coaching, DNA testing and nutrition consultations. 

How does this change affect existing users?

Existing members of the community will continue receiving monthly allowance from their employers unless agreed otherwise. This allowance will now serve to purchase many more of our discounted classes. In addition, members will get access to the complimentary sessions and workshops at no additional cost.

How does this change affect existing partners?

Companies will see an even greater engagement, as employees have more opportunities to get involved and a wider range of alternatives to choose from. Additionally, the Academy provides an incomparable exposure to the highest quality of coaches, therapists, PTs, teachers and nutritionists, amongst other health professionals. This means that employers and team leaders will have a greater choice when it comes to private events, talks and team building workshops. 

More than anything, our new approach, will transform the wellness culture of businesses. It is not about ticking a box, achieving a certain score on an employee survey or sharing a slide deck with health recommendations. It is about inspiring people to be all they can be – smart, balanced, happy and able to smile each and every day. 

How has this change impacted your team?

Regardless of  the endless debates on the new logo, and the long hours spent on getting the platform to look “just right”, we're more excited than ever to launch the new brand.  We’ve grown our team to ensure that there are people dedicated exclusively to taking care of users, to supporting providers and to guiding partners as they integrate wellness into their company culture. 

Have your values changed? Is your vision still the same?

Yes and no. We will always be committed to inspiring individuals to start their wellness journey. However, we feel that the current circumstances have deeply disrupted the way in which individuals, businesses and we, as a team, think about wellness. While our previous focus was solely on “workplace wellness”, we’ve now designed a platform and service which are focused on HUMAN wellness. Whether that human is in an office or works from home. Whether they are part of a team or they work alone. We want to be the means through which they discover their inner strengths and passion. 

What does the name Heka mean? 

In ancient Egypt, Heka was the God of magic and medicine; while these now seem like two contrasting concepts, they used to signify almost the same thing. In essence, Heka enabled a connection between humans and the divine, and that is exactly what we want to do.  For most people, the body is just a vehicle for habits, driven by impulse and steered by prejudice. But we believe it's a vehicle for joy, discovery and experience. You can see the full story behind our brand here

What inspired the new look

Deciding on a final design for HEKA was not easy and in fact we reviewed many colors, concepts, shades and typographies. Anything from skin, to movement, to body, etc. You can see how the design evolved here

How do you pronounce the new name?

It is pronounced Hee-ka. We especially like how you can’t help but smile when you say it out loud. Try it!

How did you know you wanted to become Heka?

After years of sharing with team leaders and HR professionals, it was apparent for us that there was something missing in the wellness sector. During the pandemic, this missing piece became apparent. People look for different things, but everyone is looking to be inspired. To be all that they can be. To live. To laugh. To love. And this is what each member of our team wants too, so finding Heka was like finding magic… and we want to share it with anyone that is down for the journey. 

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