Heka vs Epassi

Epassi and Heka both open the door to gym, health, and lifestyle perks, but what's behind that door is different.

Epassi is a payment and digital platform, handing employees a card and a merchant list. Heka solves a different problem: we match each employee to a personalised, clinically-curated products and services, so their allowance goes further and their health and wellbeing actually improves.

Heka's approach comes with AI-powered recommendations, a curated network of UK health and wellbeing partners, and reporting that shows what your wellbeing spend is actually achieving.

Heka vs Epassi:
A quick comparison

Epassi is a wellbeing payments platform, giving employees a simple way to spend employer-funded allowances across a large network of providers. That's useful for distributing budget, but distributing budget and improving your employees' wellbeing aren't the same thing.

Heka is an AI-powered flexible wellbeing benefits platform built around employee health, personalisation, and inclusion. Employees aren't just given an allowance - they're matched to the right support for their exact health and wellbeing needs.

If your goal is simply giving employees somewhere to spend a wellbeing budget, Epassi may fit the bill.

If your goal is helping employees find the right support and proving the impact of your investment, Heka was built for the job.

At a glance: 

Pick Heka if:
You want a flexible wellbeing platform built for UK employers, with AI-personalised recommendations, specialist wellbeing partners, and reporting that helps People teams improve employee wellbeing over time.
Employees choose the health and wellbeing benefits that suit them each month
Pick Epassi if: 
Your priority is a simple payment card employees can use across a broad merchant network, rather than personalised, clinically-curated wellbeing support.
Employees choose the health and wellbeing benefits that suit them each month

The short answer:

If you're an HR or People leader comparing Heka and Juno, the question isn't really about which platform is more modern. The question is which one's built to do the actual work of supporting a diverse workforce: menopause, men's health, neurodiversity, mental health, parents, carers, the lot.

Heka is a clinically-curated flexible benefits platform with an AI-powered recommendation engine that helps every employee find what's relevant to them. Juno is a lifestyle perks wallet with a lighter wellbeing layer. They look similar from the outside, but perform very differently when wellbeing is something your business actually has to deliver on.

Both platforms give your team flexibility. Only one ties that flexibility to outcomes you can prove to Finance. If you want a benefits programme that earns its budget back in engagement, inclusion and outcomes through healthier employees, Heka's the stronger fit.
Employees choose the health and wellbeing benefits that suit them each month

Why People teams
choose Heka

Heka was designed around the needs of UK People teams, from the wellbeing categories employees care about to tax guidance and reporting that makes benefits easier to manage. If most of your workforce is here, that local focus makes a real difference.

Why People teams
choose Heka

Giving employees a way to pay for wellbeing is only part of the picture. Heka helps people discover the support that's most relevant to them, with recommendations, expert content, and trusted wellbeing providers all in one place.

Why People teams
choose Heka

Employees have very different wellbeing needs throughout their careers and personal lives.

From mental health and fitness to menopause, men's health, family support and financial wellbeing, Heka brings everything together in one platform that's designed to support your whole workforce, exactly where they are.

Why People teams
choose Heka

It's useful to know how much allowance has been spent - it's even more useful to know which wellbeing areas employees are engaging with and where further support may be needed.

Heka gives People teams a much clearer picture of how their wellbeing strategy is performing.

Why People teams
choose Heka

Wellbeing isn't a once-a-year tickbox.

With personalised recommendations, fresh content, and new providers to discover, Heka gives employees reasons to keep coming back throughout the year, helping wellbeing become an ongoing habit rather than a one-off transaction.

How Heka
and Epassi compare

Epassi helps employees pay for wellbeing through a card and merchant network that's particularly popular in Nordic markets. Heka is a health-led employee wellbeing platform that helps employees discover, access, and engage with support throughout the year.

Approach
A wellbeing allowance, made easy for employers to distribute and manage.
Trusted
Modern
Innovative
Health depth
Flexible, health-led benefits with AI smart personalisation for every life stage.
Trusted
Modern
Partner curation
Large marketplace of participating providers designed to maximise employee choice and spending flexibility.
Trusted
Modern
Innovative
Personalisation
Employees choose where to spend, guided by AI matching them to the right service at the right moment.
Trusted
Modern
Inclusion
Built around women's health, men's health, neurodiversity, carers, parents, financial wellbeing, and beyond.
Trusted
Modern
Reporting
Reporting focuses on allowance utilisation, spending activity, and provider engagement.
Trusted
Modern
Content and education
Practical guidance designed to build benefits awareness and adoption.
Trusted
Modern
UK tax handling
Strong support for salary sacrifice, payroll, and UK benefits administration.
Trusted
Modern
Implementation
Straightforward implementation focused on allowance setup, provider access, and employee onboarding.
Trusted
Modern
"We haven't had to add any other new employee benefits!"

Shakira Beach | people director
the goat agency, a wpp company

How Heka
and Ben compare

Both Heka and Epassi give employees access to employer-funded wellbeing support. That's where the similarity largely ends. Epassi is primarily a wellbeing payments platform; Heka is a health led employee wellbeing platform designed to improve health outcomes. Here's how they actually compare:

Approach
Wellbeing card accepted across an approved network of merchants.
Trusted
Modern
Innovative
Health depth
Strong focus on fitness, sport and everyday wellbeing spending.
Trusted
Modern
Partner curation
A broad merchant network where employees choose where to spend their allowance.
Trusted
Modern
Innovative
Personalisation
Employees select a provider themselves and use their wellbeing card to pay.
Trusted
Modern
Inclusion
Designed around wellbeing spending rather than broader personalised support.
Trusted
Modern
Reporting
Reporting focuses on allowance usage and transaction data.
Trusted
Modern
Content and education
Limited educational content. Primary focus placed on transactions and allowance usage.
Trusted
Modern
UK tax handling
Built primarily around Nordic market requirements, with lighter support for UK-specific tax considerations.
Trusted
Modern
Implementation
Simple rollout centred on card distribution and employer setup.
Trusted
Modern
"We haven't had to add any other new employee benefits!"

Shakira Beach | people director
the goat agency, a wpp company

Questions buyers ask us

We've a small team in Europe. Can Heka still work for us?

Yes, for most People leaders. We focus the Heka programme on the UK majority and help you decide whether to use a local provider or expense allowance for the European minority. We'll be straight about what we can and can't cover globally.

Can we use Heka for global wellbeing?

We're growing internationally, and we'll be honest about coverage in each market. For UK-heavy organisations we're very strong; for highly distributed multi-country populations we'll help you decide whether Heka's right today or whether to layer a local provider in.

How long does implementation take with Heka?

We can go live as soon as the next working day, but most teams are live on Heka within four to six weeks. That includes comms, partner setup, and employee onboarding. We run the project alongside your People team rather than handing you a checklist.

Isn't a card simpler for employees to use?

Cards feel familiar, but the simplicity is mostly for admins. The majority of the mental load sits with employees. Heka pairs the allowance with AI-powered recommendations and clinical curation, so people get pointed at what's actually relevant to them.

Do you cover sport and fitness?

Yes - with a curated network of gyms, classes, equipment and fitness apps. Sport sits inside a much wider wellbeing offer rather than being most of the story.

Want to see how Heka
works for your team?