Heka Cookie Notice

This Cookie Notice explains how GoSweat Ltd, the company behind the Heka brand (“we”, “us” and “our”), uses cookies and similar technologies when you visit our website and the Heka platform.

It explains what these technologies are, why we use them, and how you can control them.

Some cookies collect personal information, or information that becomes personal when combined with other information. Our Privacy Notice explains how we handle that information.

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What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the website work, remember your choices, and tell us how the site is being used.

First-party cookies are set by us. Third-party cookies are set by other companies, such as Google or LinkedIn, through our website.

Session cookies are deleted when you close your browser. Persistent cookies stay on your device for a set period, or until you delete them.

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Why do we use cookies?

Some cookies are strictly necessary. They make our website work, remember your cookie choices, and protect our forms from spam and bots.

Others are optional. They remember your preferences, show us how visitors use our website so we can improve it, and measure the results of our ads.

Some of these cookies are set by third parties, such as Google, LinkedIn and Meta. Each type is described below.

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Your choice

When you first visit our website, a cookie banner asks which cookies you are happy for us to use. The banner is provided by Consent Pro.

Strictly necessary cookies are always on. The website cannot work properly without them.
All other cookies are off until you accept them. This covers functional, analytics and advertising cookies. If you close the banner or reject them, they stay off.
You can change your mind at any time. Use the “Cookie preferences” link in the footer of every page.

We also use Google Consent Mode. Until you accept analytics or advertising cookies, Google’s tools do not set cookies on your device or use your information for advertising. They may still send basic, cookieless signals (such as that a page was viewed) so we can understand overall traffic, but these cannot be used to identify you.

We keep a record of your choice in a strictly necessary cookie so we do not ask you again on every page.

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Different types of cookies

Strictly necessary cookies: These make the website work, remember your cookie choices, and protect our forms from spam and bots. You cannot turn them off. Tools: Consent Pro, Cloudflare and Webflow.

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Functional cookies: These remember your preferences and power features such as live chat and form pre-filling. You can turn them off. Tools: HubSpot.

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Analytics cookies: These show us how visitors use our website, which pages work well, and where we can improve. They include session recordings, heatmaps and A/B tests. You can turn them off. Tools: Google Analytics, HubSpot, Hotjar and VWO.

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‍Advertising cookies: These measure the results of our ads, show relevant Heka ads to people who have visited our site, and identify the companies our visitors work for. You can turn them off. Tools: Google Ads, LinkedIn, Meta (Facebook and Instagram), HubSpot and ZoomInfo.

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Which cookies do we use on our website?

These are the main cookies set on hekahappy.com. Some providers may set others with similar names. For the live list, open “Cookie preferences” in the footer.

fs-consent-* (Consent Pro): remembers your cookie choices. Strictly necessary. 6 months.
__cf_bm (Cloudflare): protects our forms from bots and spam. Strictly necessary. 30 minutes.
messagesUtk (HubSpot): remembers your live chat conversations. Functional. 6 months.
_ga (Google Analytics): distinguishes visitors to measure website use. Analytics. 2 years.
_ga_0ZMBVXH43W (Google Analytics): keeps track of your session. Analytics. 2 years.
__hstc (HubSpot): tracks visits and links them to our CRM. Analytics. 6 months.
hubspotutk (HubSpot): recognises you when you submit a form. Analytics. 6 months.
__hssc (HubSpot): tracks sessions. Analytics. 30 minutes.
__hssrc (HubSpot): detects when you restart your browser. Analytics. Session.
_hjSessionUser_* (Hotjar): recognises returning visitors. Analytics. 1 year.
_hjSession_* (Hotjar): keeps track of your current session. Analytics. 30 minutes.
_vwo_uuid_v2 (VWO): keeps your experience consistent during website tests. Analytics. 1 year.
_gcl_au (Google Ads): measures conversions from our Google ads. Advertising. 90 days.
_fbp (Meta): measures and improves our Facebook and Instagram ads. Advertising. 90 days.
li_fat_id, bcookie, lidc (LinkedIn): measure our LinkedIn ads and build audiences. Advertising. Up to 1 year.
_zitok (ZoomInfo): identifies the company a visitor works for. Advertising. 1 year.

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How can I control cookies?

On our website: use the cookie banner, or the “Cookie preferences” link in the footer of every page, to accept or reject each category at any time.
In your browser: most browsers let you block or delete cookies. Check your browser’s help pages to find out how. If you block all cookies, some parts of our website may not work properly.
For ads: you can also manage ad preferences directly in your Google, LinkedIn and Meta account settings.

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What about other tracking technologies, like web beacons?

As well as cookies, we use tracking pixels and scripts from Google, LinkedIn and Meta. These tell us when someone who saw or clicked one of our ads visits our website, books a demo, downloads a resource or registers for a webinar. They follow the same choices as advertising cookies, so they only run if you accept advertising cookies.

We also use Plausible, a privacy-friendly analytics tool that does not use cookies or collect personal information. It counts visits in aggregate only.

Our marketing emails may contain pixels that tell us whether an email was opened. You can block these by turning off images in your email app.

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Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

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Links to other websites

Our website links to other websites. We do not control them and are not responsible for their cookies, so please check their own cookie and privacy notices.

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How often will you update this Cookie Notice?

We review this notice regularly and update it when the cookies we use change, or for legal or regulatory reasons. This version was last updated in [Month] 2026.

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Where can I get further information?

If you have any questions about our use of cookies, email us at sayhello@hekahappy.com.