Privacy Policy

This privacy policy sets out how Heka uses and protects any information that you give to us when you use this website.

We are committed to treating your personal information responsibly and ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

About Heka

Heka provides an online service owned and operated by GoSweat Ltd or its subsidiary companies (“GoSweat”, “we” or “us”). Please take the time to review this privacy statement which explains the information that Heka collects about you, how we use it, and your rights in relation to that information.

GoSweat Ltd of 65b Landor Road, SW9 9RT, United Kingdom is the data controller of the personal information collected via or in connection with our website and applicable subdomains  (the “Websites”).


What we collect

We collect personal information from you when you provide it to us directly and through your use of the Websites. This information may include:

  • Information you provide to us when you create an account with us, which will include your name, email address and password;

  • Information you provide when using the Websites, for example your telephone number, searches, reviews and comments;

  • Records of your interactions with Heka (e.g. if you contact our support team), for quality control and training purposes;

  • Information you provide to us when you enter a competition or participate in a survey; and

  • Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Websites. These tracking technologies include, but are not exclusively limited to; Google Analytics, Hubspot, Facebook, Log Rocket, Hotjar.

  • We may also receive confirmation from one of our Providers if you purchase a voucher from them, for our accounting purposes and to manage the provider’s account with us.

Our payment processor will collect your credit card details for payment purposes. These details are not received or stored by our system and you should review the terms of our payment processor’s privacy policies in relation to their obligations to you, at

Sports Providers

If you work for a Sports Provider with whom we partner, we will collect your business contact details as well as other information relevant to our professional relationship with you, including photos to display on the Website, description of activities and times of sessions. We will also maintain a record of your communications with us and with users via our Websites.

We may collect information about you from you directly, from your employer, from a user of our Websites, or from publicly available sources (e.g. your Websites). 

We will use this information for the purposes of developing and maintaining our partnership with you. If you would like to update or delete your  Provider profile on our Websites, please contact us.


Company Partners

If you work for a company with whom we partner, we will collect your business contact details as well as other information relevant to our professional relationship with you. We will also maintain a record of your communications with us and with users via our Websites.

We may collect information about you from you directly, from your employer, from a user of our Websites, or from publicly available sources (e.g. your company Websites).

We will use this information for the purposes of developing and maintaining our partnership with you. If you would like to update or delete your Partner profile on our Websites, please contact us.


Job Applicants

If you apply for a job with Heka, we will collect and use the information you provide to us in the course of your application to assess your suitability for the position you have applied for and for other roles in future, and to monitor diversity and equal opportunities within our recruitment process. Please note that as part of the application process, we may also collect information about you from third parties, for example recruiters, referees, or from publicly available sources (e.g. LinkedIn). Please visit our Websites for more information about careers at Heka, or contact us using the details below.


What we do with the information we gather

We require this information to understand your needs and provide you with a better service. 

Depending on how you use our Websites, your interactions with us, and the permissions you give us, the purposes for which we use your personal information include:

  • To fulfil requests submitted via the Websites and maintain your online account;

  • To contact you about your use of the Websites and send you recommendations and updates;

  • To manage and respond to any queries or complaints to our customer service team;

  • To personalise the Websites to you and show you content we think you will be most interested in, based on your account information and your history on the Websites;

  • To fulfil our obligations to the Providers we work with;

  • To improve and maintain the Websites, and monitor its usage;

  • For market research, e.g. we may contact you for feedback about your experience on our Websites;

  • To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so;

  • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties; and

  • To comply with our legal and regulatory obligations.

  • Our own internal record keeping.

  • We may use your information for the purposes of providing you with our services and customer care.

  • We may need to disclose your information to public authorities, if required by law.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided, if you have agreed to receive this information.

Our basis for processing under UK data protection law

Generally, we rely on your consent to process the personal information collected via our Websites, so that we can provide you with the services we offer; for example, when you create an account with us, browse for activities or purchase a voucher. You can withdraw your consent at any time (see ‘Storage and Deletion’ below), but if you do so we will need to delete your account and you will no longer be able to conduct any transactions via our Websites.

We may also process your personal information where it is in our legitimate interests to do so, in order to maintain our Websites and conduct our business. For example:

  • We conduct an analysis on our user base and the searches made via our Websites;

  • We may contact you after you have used our Websites for our own internal research purposes.


Marketing & Advertising

We love to communicate with our users and so, depending on your marketing preferences, we may use your personal information to send you marketing, including by email, SMS or post. Some of these messages may be tailored to you, based on your previous use of our Websites.

If you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting, clicking on the ‘unsubscribe’ link in any email, or visiting ‘Settings’ in your account.

If you unsubscribe from marketing, please note we will still contact you with service messages from time to time, including to send you information in response to a request you make on the Websites.

You may also see adverts for our Websites on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, so enable us to serve ads to users who have visited our Websites). Where you see an ad on social media, this may because we have engaged the social network to show ads to our users, or others who match the demographic profile of our users. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third party websites.


Who do we share this personal information with?

We share users’ personal information with third parties in the following circumstances:

  • With sports providers, to pass on your purchase or specific query. Please note, however, that Heka does not share your full contact details with providers. The only information which they receive from us is your name. Certain Providers may require you to also create an account on their website where additional information is required. 

  • With our professional and legal advisors;

  • With third parties engaged in fraud prevention and detection;

  • With law enforcement or other governmental authorities, in response to a lawful request or court order;

  • In the event that we are involved in a merger or sale of any business assets, the personal information of our users may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy; and

  • Otherwise where we have your consent or are otherwise legally permitted to do so.

We also disclose aggregate data, which does not identify any user personally, including to third parties working in media, consumer research and the sports industry (for example, as analysis of popular sports in a given year).


Storage and Deletion

Our Websites is hosted by Google Cloud Platform which has servers based around the world, and we may use other international service providers. Consequently, your personal information will be processed in countries outside of Europe, including in countries where you have fewer legal rights in respect of your data than you do under local law. Where we transfer personal information outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, including by using the EU Standard Contractual Clauses and the EU-US Privacy Shield. Please contact us if you would like more information about these safeguards.

If you would like to delete your account with Heka, please contact us using the details below. Please note, however, that if you delete your account we may retain some of your details (for example if you have made a complaint about our Websites), for as long as is necessary to protect us from a legal claim. If you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.


Users under 18

Our Websites is not intended for, and should not be used by, anyone under the age of 18. We do not knowingly collect personal information from individuals under 18.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website or making bookings.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Use of external tools on our website

  • Google Analytics

Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. A web analysis is mainly used to optimize a website.

Google Analytics uses cookies. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

Our website also uses Google Analytics performance reports relating to demographics and interests.

Further information and Google‘s applicable privacy regulations can be found at and


  • Hotjar

Occasionally, the web service Hotjar by the company Hotjar Ltd is used on this website. Hotjar captures information about the user's device, their IP address, geographic location, language settings and user interactions such as mouse movements, clicks and keyboard input. In addition, Hotjar uses cookies to recognize visitors. You can find Hotjar’s privacy statement by following this link: You can refuse the usage of Hotjar. Details can be found at


Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may transfer your information to the purchaser of the assets or shares of our company. We may also use your personal information to send you promotional information about third parties which may be of interest to you, if you have ticked the opt-in box.

If you believe that any information we are holding on you is incorrect or incomplete, please write or email us as soon as possible. We will promptly correct any information found to be incorrect.

You may choose to restrict the collection or use of your personal information by emailing us at


Your rights

You have certain rights in respect of your personal information, including the right to access, correct, and request the erasure of your personal information.

You also have the right to object to your personal information being used for certain purposes, including to send you marketing. See ‘Marketing & Advertising’ above, for more details of how to opt-out of marketing.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal information, or if you have any questions or concerns regarding your personal information, please contact us using the details below. You are also entitled to contact the UK’s supervisory authority for data protection, the Information Commissioner’s Office, or your local supervisory authority.