One size fails all: What our 2027 benefits data is already telling us

Most benefits are still built to solve one problem for one kind of person: a menopause app, a GLP-1 budget line, a course for managers.

We checked a full year of real platform data against last year's predictions, and the pattern was unmistakable: single-purpose benefits are quietly failing most of the people they're meant to help, and in 2027, that gap only gets wider.

This session is for HR and People leaders deciding where next year's benefits budget should go.

We'll walk through the five trends in our 2027 Employee Benefits Report before anyone else sees them, the data behind each one, and what to build instead of another single-purpose fix.

‍What you'll learn:

• Why single-purpose benefits, one app, one medication, one course, fail most of the people they're built for, and what the data shows works instead.
• The five trends we're backing for 2027, from hormonal health to manager capability.
• What actually happened when we checked last year's four predictions against a full year of Heka platform data.
• Where GLP-1s genuinely belong in a weight management strategy, and where they don't.
• How personalisation, prevention, and prediction work together to build a benefits strategy that doesn't need replacing every twelve months.