What Does a Pivot Toward Trend-proof Benefits Look Like?

In today’s fast-moving world of work, benefits trends come and go faster than ever. But chasing them is reactive, not strategic - and it often means HR teams goals get stalled. What if your benefits strategy wasn’t about keeping up, but building something that lasts?With growing pressure to offer more, the real opportunity lies in maximising the benefits you already have and closing the gaps that stop employees from making the most of them. Join Alex Hind, CEO and Co-Founder, and Steph Hind, Co-Founder, as they revisit key insights from their CIPD talk - plus a few exclusive takeaways they didn’t share on stage.In this webinar, we’ll explore:

• Why chasing trends holds organisations back from long-term impact
• How to build a benefits strategy that adapts with your people, not the market
• The key components of a “trend-proof” approach - spanning physical, mental, fertility, financial, menopause, nutrition, and learning support
• How real-world data can help shape smarter, more sustainable programmes?
• The importance of personalisation

Whether you’re refining your people strategy or rethinking your approach to benefits, this session will give you the insights to move beyond trends - and design benefits that truly stand the test of time.