Heka's Happy News

A quick summary:

As the world continues to be as turbulent as ever, we’d like to take a moment to think about all the good that happened this year. Whilst facing our problems is important, so is showing some appreciation to the things that make us smile. Because why not take a look at the bright side of life?

Inside Heka and beyond - here’s the very best news of 2021.


The Heka Class of 2021

Our first honourable mention goes to all the amazing people that joined Heka this year. A grand total of ten happy humans joined the team spanning across all different departments and bringing with them new skills, new creative outlooks and increased diversity. The more the merrier we say (we’re still hiring!).

Meet Heka

With a touch of magic (and tech), we brought Heka to life. Earlier this year, we personified our brand, making her a super smart and caring personal wellbeing assistant. Heka gets to know you and your wellbeing preferences, before hand picking experiences, products and services.

Heka's new site

It seemed only right that we gave the brand new Heka a brand new home? Our new super snazzy site is easy to navigate and gives you more personalised wellness recommendations than ever before. Haven’t had a chance to check it out yet? Take a peek here.

Partners this year

We’re proud to announce that we have added 230 new wellness partners this year. Our new partners not only enrich our existing offering, but also add diversity into our overall wellbeing mix. Ultimately, this means more choice for you.

& beyond

£3.7 billion pledged to protecting the planet

A group of philanthropists pledged over £3.7 billion to protect over 30% of the earth by the end of this decade. The money will be dedicated to preservation, creation and expansion of protected biodiverse areas.

The tampon tax is no more

The tampon tax was abolished - a step in the right direction towards ending period poverty. This year also saw the introduction of the Tampon Tax Fund - which allocates funds generated from the VAT on sanitary products to projects to improve the lives of disadvantaged women and girls.

Employee wellbeing climbs the corporate agenda

The recognition of employee wellbeing continues to rise in the workplace. According to the CIPD, 50% of corporate organisations now have a formal employee wellbeing strategy in place, with many more expected to follow suit.

The national living wage increases

The Government has announced that the National Living Wage will increase to £9.50 an hour, as of April 2022. Undoubtedly, this will improve the financial wellbeing of many hard working people who struggle to make ends meet.

Here’s to more happy news in 2022!